Masa is intended to be a fully customisable clock that can be used to display more than just time. Some of the ideas we have brainstormed are, weather, stocks and even linking it to your smartphone as a notifier (each "display" could show a different App - e.g. WhatsApp, News, etc.). We wanted to create something that isn't just a screen but also preserves some of the convinience and clarity that they provide. Especially as something to have in your room, looking at it day in, day out, you'd want it to be easy on the eyes as well as adapt to your enviroment.  Perhaps even by using the sensors and some help from the guys over at Edge Impulse, it could nudge us towards better living.